Legal
Cookie Policy
Last updated: 2 September 2026
What Are Cookies
Cookies are small text files placed on your device by websites you visit. They are widely used to make websites work efficiently and to provide information to the owners of the site. Cookies cannot run programs or deliver viruses to your computer.
We also use similar technologies such as local storage and session storage, which function in a comparable way. This policy covers all such technologies collectively referred to as “cookies”.
How We Use Cookies
BYD Pine Avenue, operated by BYD Pine Avenue, uses cookies and similar technologies for the following purposes:
- To ensure the website functions correctly
- To remember your preferences (such as dark or light mode)
- To understand how visitors use our site so we can improve it
- To protect our booking, test-drive, and careers application forms from automated bots and fraudulent submissions (via Google reCAPTCHA v3)
- To measure website traffic and improve the site using Google Analytics 4, managed via Google Tag Manager with Consent Mode v2
- To understand user behaviour in more depth - heatmaps and session replay - using Microsoft Clarity
Cookie Categories
We categorise our cookies as follows. You can manage your preferences at any time using the panel (re-open by refreshing and clicking “Manage” on the banner, or via the link in the footer).
Strictly Necessary Cookies
Always OnThese cookies are essential for the website to function and cannot be switched off. They are usually set in response to actions you take such as setting your privacy preferences or navigating the site. You can set your browser to block or alert you about these cookies, but some parts of the site will not work.
| Name | Purpose | Expiry |
|---|---|---|
| byd-cookie-consent | Stores your cookie consent preferences | 1 year |
| _GRECAPTCHA | Google reCAPTCHA v3 - invisible bot scoring used to protect booking, test-drive, and careers application forms from automated abuse. No user interaction required. | 6 months |
| rc::a, rc::b, rc::c | Google reCAPTCHA - local storage entries used alongside _GRECAPTCHA to distinguish human visitors from bots. | Persistent / Session |
Functional Cookies
These cookies enable enhanced functionality and personalisation, such as remembering your preferred theme (dark or light mode). They may be set by us or by third-party providers whose services we use on our pages.
| Name | Purpose | Expiry |
|---|---|---|
| theme | Remembers your dark/light mode preference | 1 year |
Analytics Cookies
These cookies help us understand how visitors interact with the website by collecting and reporting information anonymously via Google Analytics 4, Google Tag Manager, and Microsoft Clarity (behavioural analytics, heatmaps, and session replay). All analytics processing is gated behind your consent - no analytics data is collected until you accept analytics cookies.
| Name | Purpose | Expiry |
|---|---|---|
| _ga | Google Analytics 4 - distinguishes unique users across sessions | 2 years |
| _ga_* | Google Analytics 4 - stores and counts page views for this property | 2 years |
| _gid | Google Analytics - distinguishes users within a 24-hour window | 24 hours |
| _gtm_* | Google Tag Manager - used to load and manage analytics and marketing tags | Session |
| _clck | Microsoft Clarity - persists a pseudonymous user ID and preferences across visits to this site | 1 year |
| _clsk | Microsoft Clarity - connects multiple page views by the same user into a single session recording | 1 day |
| CLID, MUID, MR, SM, ANONCHK | Microsoft Clarity - third-party cookies set by Microsoft to identify a browser across Microsoft-analytics-enabled sites and coordinate the above. ANONCHK is always 0 - Clarity does not use it for advertising. | 1 year (varies by cookie) |
Third-Party Cookies
Some cookies on our site are placed by third-party services. These third parties have their own privacy and cookie policies, which we do not control. We recommend reviewing their policies directly:
- Google Analytics 4 - We use Google Analytics 4 to measure website traffic and understand how visitors interact with our content. Analytics cookies are only set after you give consent. Data is aggregated and anonymised; no personally identifiable information is sent to Google Analytics. See Google's Privacy Policy.
- Google Tag Manager - We use Google Tag Manager to manage and deploy analytics tags on our website. GTM itself does not collect personal data - it acts as a container that loads other tags (such as Google Analytics) in a controlled, consent-aware manner using Consent Mode v2. All tags default to denied until you grant consent via our cookie banner.
- Microsoft Clarity - We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioural metrics, heatmaps, and session replay, to improve our products and services. This data is captured using first and third-party cookies and other tracking technologies. Clarity cookies are only set after you give analytics consent - before then, Clarity operates in a reduced no-consent mode with no cookies set. Clarity masks sensitive content (form fields, numbers, email addresses) by default before it ever reaches Microsoft. See the Microsoft Privacy Statement.
- Google reCAPTCHA v3 - We use reCAPTCHA v3 to protect our booking, test-drive, and careers application forms from automated bot submissions. reCAPTCHA analyses browsing behaviour to generate a risk score invisibly in the background; no visual challenge is shown. This processing is carried out under our legitimate interest in securing our services and is classified as strictly necessary. See the reCAPTCHA Terms of Service.
Managing Your Cookie Preferences
You can control and manage cookies in several ways. Please note that removing or blocking cookies may impact your user experience and parts of our site may no longer be fully accessible.
Our cookie banner: When you first visit our site, you will be presented with a cookie banner allowing you to accept all cookies, reject non-essential cookies, or manage your preferences by category. Your choice is saved for 12 months.
Browser settings: Most browsers allow you to refuse cookies or to delete cookies that have already been set. The method varies by browser - visit your browser's help page for instructions. Common links:
Changes to This Policy
We may update this Cookie Policy from time to time to reflect changes in technology, law, or our business operations. When we do, we will revise the “Last updated” date at the top of this page. If changes are material, we will re-display the cookie banner to request your consent again.
Contact Us
If you have any questions about our use of cookies or this policy, please contact us at info@bydpineavenue.com.
For more information about how we handle your personal data, see our Privacy Policy.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.